Why Are My Facebook Ads Getting Rejected?

Being rejected sometimes in your advertising career is quite common, and there could be multiple reasons for that. We will be looking into the possibilities that might have caused these issues in the first place. At the end of this article, we will also provide you with a checklist that you should review every time you publish a new ad to ensure you are always safe.
‍

Not following guidelines

Often times we think we are doing everything right, but sometimes we miss things and might not have been following the rules properly. For example, if you are promoting something which is prohibited on their platform, then you will probably get rejected. Your ads will not be active or live as they will not qualify the security check.
‍

So it is recommended to go through the Facebook ads terms and policies once. This is applicable to all advertising platforms you must follow the rules of the advertising platforms or else they will reject your ads or, in some cases, might ban your ad account.
‍

Users are reporting you
‍

If your ads are targeting an audience that doesn't like your content, or if users believe you're misleading them or providing a bad experience, they may report your ads. This can lead to rejection after your ad is live.
‍

This situation is very rare but could be the reason for your ad being rejected.
‍

Having issues with your landing page

‍

It is not just your copy or the creative which is being tested and reviewed by Facebook's checking systems; it's your website also which gets checked from time to time and every time you apply for an ad.
‍

This is because many people have spammed and run multiple misleading campaigns where the creative and the copy promised something but the ad was about totally something else.
‍

This has led to Facebook becoming even stricter. That's why your website needs to be relevant and should not have any text or copy which looks spammy or over-promising that cannot be met in the end. Things like this must be avoided, and we will also add a checklist at the end of this article for what to check before creating an ad.

‍

Read More: Why Is My Facebook Ads Not Delivering? Expert Tips To Fix in 2025
‍

Your copy is not compliant
‍

Copy is also one major factor that can cause your ads to be rejected. Make sure your copy provides relevant information and is not overpromising—it must look legitimate.
‍

Facebook has identified patterns and can recognize which ad accounts might be spam. Try to make your ad account unique and relevant, avoiding generic, spammy-looking copy.
‍

Your creative is not compliant
‍

Your visuals or creative must be compliant as well. Make sure it shows the product properly and doesn't display any skin or before-and-after images this is something Facebook strictly prohibits.

‍

Your images should be relevant and compliant. Provide real information, and ensure that the creative, copy, and website are all relevant to each other.
‍

Facebook Ads Rules and Guidelines Checklist

1. Discounts on the landing page, headlines, and primary text should be limited to 45%.
2. Chinese-labeled products are not permitted on ad accounts.
3. Health-related products such as hair growth treatments, anti-aging creams, weight loss products, anabolic steroids, and similar items are not permitted on ad accounts.
4. Body-revealing and shocking visuals should be avoided in product and advertising creative images and videos.
5. Before-and-after images are not permitted in ad copy or on product pages.
6. Your Facebook page should have at least 8 to 10 posts with appropriate captions.
7. Knock-off or branded products are not permitted on ad accounts.
8. Copyright-protected music is not allowed in creatives.
9. Creatives with disturbing visuals are not permitted.
10. If customer reviews are shown on the landing page, there should also be an option to post new reviews. (Only for product pages)

‍

Read More: What are some tips to get better at Facebook ads?
Read More: What Is a Good CPM for Facebook Ads?

Conclusion
‍

If you follow the above checklist and continue adhering to the rules and guidelines, your ads will not be rejected. Make sure to go through the guidelines thoroughly. At Threasury Media we offer a range of services to help make your advertising campaigns more effective. If you'd like to ensure your ads are both compliant and impactful, please contact us to discuss how we can assist with your specific needs. 


‍

Frequently Asked Questions (FAQs)

Q1. How can I appeal a rejected Facebook ad?

Ans: If your Facebook ad has been rejected, you can appeal the decision through the following steps:

1. Go to your Facebook Ads Manager account and locate the rejected ad.
2. Click on the ad to view its details and find the reason for rejection.
3. Click on the "Edit" button for the rejected ad.
4. Look for the "Appeal" option or button, which is typically displayed near the rejection notice.
5. Submit your appeal with a clear explanation of why you believe your ad should be approved. Include any relevant information that addresses the specific reason for rejection.
6. Wait for Facebook's review team to evaluate your appeal. This typically takes 24-48 hours, but may take longer depending on current review volumes.
   
   ‍

Q2. How long does the Facebook ad review process take?

Ans: The Facebook ad review process typically takes 24 hours, but can sometimes be completed in as little as 2-3 hours or take up to 48-72 hours during busy periods or for ads in sensitive categories.

Several factors can influence review time:

• Ad content and complexity - Ads containing potentially sensitive content or those requiring more thorough review may take longer
• Your advertising history - Accounts with a good track record may experience faster reviews
• Time of day and day of week - Reviews may take longer during weekends, holidays, or peak advertising periods
• Industry or topic - Certain categories like politics, health claims, or financial services face more scrutiny