Types of Agency Ad Accounts: You're probably familiar with agency ad accounts, right? If not, you can learn about them in our article on agency ad accounts. Assuming you know the basics, let's explore the different types of agency ad accounts currently available, their features, and how advertisers use them.
Before diving into the specific types, let's look at the key factors that distinguish agency ad accounts from one another.
Key Differentiating Factors
Region
Meta provides agency ad accounts to partner agencies, and the partner's region is the main factor that determines the type of account.
Features
Agency ad accounts vary in their features and flexibility, which largely depends on the partner agency.
With these differentiating factors in mind, let's explore the various types of agency ad accounts available in the market.
Types of Facebook Agency Ad Accounts
Hong Kong Region Agency Ad Accounts
Meta's Hong Kong-based partner agencies issue these ad accounts. They're ideal for global advertisers, offering several valuable benefits.
Key Benefits
- Zero fees on ad spend with no extra charges
- Cashback rewards on your advertising spend
- Enhanced security through locked domains and pages
Drawbacks of Hong Kong Ad Accounts:
- Spending Limit: Initial cap of $450, with automatic increases—may limit rapid scaling
- Locked Domains and Pages: Account remains tied to initial pages and domains. Once connected, you cannot add or remove domains and pages later. If you want to use a new domain or page, you must request a new ad account with those new domains and pages.
- Currency Limit: USD transactions only
These accounts excel in cost-efficiency and security, though their spending limits and rigid structure may not suit every advertiser.
Europe Region Agency Ad Accounts
European partner agencies offer these accounts with a 3-4% fee on ad spend. Here's what you need to know.
Benefits of Europe Ad Accounts:
- No Spending Limit: Scale your campaigns without restrictions
- Flexibility: Freedom to change pages and domains
- Payment Ease: Credit card integration available (agency permitting)
- Currency Options: Choose between USD, EUR, or GBP
Drawbacks of Europe Ad Accounts:
- Fees on Ad Spend: 3-4% fee applies to total spending
- No Cashback: No spending rewards available
These accounts best serve advertisers who value flexibility and scaling potential over cost savings.
Indian Region Agency Ad Accounts
Finally, let's look at Indian Region Agency Ad Accounts. They mirror European accounts in functionality but operate exclusively in Indian Rupees (INR).This option suits businesses that primarily handle INR transactions while seeking similar flexibility.Now that you understand the differences, let's explore scenarios where each type of agency ad account can be useful.
Looking for a low-cost option with great benefits?
Hong Kong agency ad accounts are your best bet for affordability. They charge no top-up fees and offer cashback rewards. You'll only need to pay either a fixed monthly fee or a one-time fee to get started. After that, there are no extra charges, and you can even earn back your initial service fees through cashback rewards.
How much cash back can you expect?
The amount varies based on your spending volume and your specific agency ad account provider. Some agencies offer cashback of up to 2-3% on certain agency ad accounts.
What if you have a big budget and want to scale significantly?
In that case, European region agency ad accounts are ideal since they have no spending limits you can scale as much as you want.However, they do come with fixed top-up fees: you'll pay 3-5% on each top-up, depending on your agency partner and spending volume.While they're more expensive, they're one of the best options for high-scale advertising.
Read More: Pros and Cons of Using Agency Ad Accounts
Read More: Common Limitations in Agency Ad Accounts You Should Know
Can we use agency ad accounts for blackhat products?
Blackhat products violate Media channel’s policies. Even with an agency ad account, failing to follow these policies will eventually result in account banning.Some agencies allow blackhat products through unethical methods like cloaking, which we strongly condemn.We only allow whitehat products.While it depends on the agency's policies, running blackhat products puts your ad accounts at higher risk, even through agency accounts.Note that agencies supporting blackhat products often charge premium rates—typically 5-10% in top-up fees for blackhat accounts.
Which type of agency ad account is best if I want to start ASAP?
The processing speed depends entirely on the agency. While we can't speak for others, our Facebook agency ad accounts typically take around 24 hours to process after onboarding (excluding weekends).We've heard that some agencies may take 5 to 15 days to provide ad accounts, but we strive to process everything more quickly.Will I see better results with agency ad accounts?Agency ad accounts function like normal ad accounts but with additional benefits. Your campaign results depend entirely on how you optimize and run your ads.Agency ad accounts help you overcome the standard limits of regular ad accounts, but they don't directly affect your performance either positively or negatively.
Which agency ad accounts don't get banned?
It's a myth that agency ad accounts don't get banned. Facebook won't give you special treatment just because you have an agency ad account—their tracking systems still apply.As long as you follow Meta's policies, your ad account will remain active. If they detect policy violations, they will disable your account.Following Meta's policies is your best protection.
Conclusion
Before choosing an agency ad account, carefully review your needs and requirements. Consider which type best fits your needs based on your analysis before making a decision.You can also reach out to us if you want to get access to agency ad accounts. We have some exciting offers - to learn more, please contact our representative.
Frequently Asked Questions (FAQ)
What payment methods are accepted for each type of agency ad account?
Well, this totally depends on the agency you partner with, but for us, we have multiple payment options available like wire, IBAN, Stripe, crypto, and many more. Contact us to know if we can accept your payment method.
Is there a minimum spending requirement?
This also depends entirely on the agency partner. Many agencies have minimum spending requirements in place, such as spending at least 5K USD per month.
What is required for account setup?
For account setup, you must have Facebook-compliant pages and a complete domain and website.
How long does the approval process take for adding new domains in European accounts?
It takes around 24 hours to review your new domain and provide approval for running ads.
What happens if I exceed the spending limit in Hong Kong accounts?
If you exceed the spending limit for HK agency ad accounts, you just need to be patient. Once you start hitting the daily limit frequently, your limit will automatically increase.
Are there any seasonal or special considerations?
During major holidays when Meta's team has limited availability, new ad account requests may experience slight delays. However, we always notify our clients in advance about potential holiday delays so they can plan accordingly.
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