In advertising, having access to the right tools and resources can make or break your campaigns. One such resource that many businesses turn to is agency ad accounts. But what exactly are agency ad accounts, and should your business use them? Let’s see the advantages and disadvantages of using these accounts to decide if they’re the right fit for your advertising strategy.
What Are Agency Ad Accounts?
Agency ad accounts are advertising accounts managed and provided by marketing agencies. These accounts are typically well-established, have a good history of ad spend on their business manager, and are compliant with platform policies. Businesses often use these accounts to bypass the challenges of setting up new accounts, spending limits, random bans etc.
The Pros of Using Agency Ad Accounts
Higher Spending Limits
One of the biggest advantages of using agency ad accounts is access to higher spending limits. These accounts are often aged and trusted by platforms, making them ideal for running high-budget campaigns without restrictions. Unlike new or individual accounts that start at a 25 or 50 USD daily spending limit.
Lesser ad disapprovals
Agency ad accounts have a proven track record of compliance with advertising policies. This reduces the risk of sudden account suspensions or disapprovals, which is especially crucial for businesses operating in competitive industries.
Compliance
Agencies are typically well-versed in platform policies, ensuring that ad accounts remain compliant. This minimizes the risk of bans due to policy violations, keeping your campaigns running smoothly.
Priority Support
Agencies often have access to dedicated support channels, which means quicker resolution of technical issues or campaign concerns. Agencies can
Cashback Opportunities
Some agencies offer cashback on your ad spend as an added benefit. This cashback typically ranges from 1-5% and is often distributed on a quarterly basis. When onboarding with an agency, it's a good idea to inquire whether they provide any cashback options and understand the terms associated with it.
Regional Flexibility
If you’re targeting specific geographic regions, agency ad accounts can provide accounts tailored to those areas, improving your campaign’s reach and relevance.
Payment Solution
Many advertisers encounter issues with payment methods on standard ad accounts, such as sudden account bans when attaching a card, low spending thresholds leading to frequent invoicing, and other challenges. Agency ad accounts, however, typically operate on a credit line, eliminating the need to link cards and avoiding these common payment-related problems. This makes them a more seamless solution for managing ad spend.
Higher possibilities of account recovery
Ad account suspensions are a common issue, often caused by misjudgments from Facebook moderators. In such cases, you risk losing all progress and may need to restart your campaigns. However, when working through an agency, they can appeal the suspension on your behalf. Agencies typically have better connections and a higher success rate in recovering suspended ad accounts, offering you a greater level of security and continuity for your campaigns.
Scalability
Agency ad accounts are designed for scalability, as they typically do not have spending limits and face fewer restrictions compared to individual ad accounts. This lack of barriers makes it easier to scale your advertising campaigns seamlessly. Additionally, with no spending cap, campaign optimizations at higher budgets can be executed more efficiently, saving time and maximizing results. This makes agency ad accounts an excellent choice for businesses aiming to scale their ad spend rapidly.
Read More: Types of Agency Ad Accounts: A Complete Guide to Benefits, Drawbacks, and Features
Read More: Common Limitations in Agency Ad Accounts You Should Know
The Cons of Using Agency Ad Accounts
Dependency on the Agency
Relying on an agency means you’re dependent on their reliability. If the agency fails to deliver or there’s a conflict, your campaigns could be interrupted.
Fraud Risks
Working with unverified or less reputable agencies can expose you to scams or fraudulent practices. It’s crucial to vet the agency thoroughly before entering into an agreement.
Transition Challenges
If you decide to shift campaigns from an agency ad account to your own account, the transition can be complex and disruptive, potentially leading to downtime.
Risk of Policy Violations
Not all agencies follow best practices. If the agency engages in non-compliant activities, your campaigns could be penalized, leading to wasted time and resources.
Costs Associated
Agency ad accounts come in various types, and the associated fees can vary depending on the type of account and the agency you partner with. These fees typically range from 0% to 4%, based on the options you select and the agency's pricing structure. It’s important to discuss and clarify the fee details before committing to ensure alignment with your budget and expectations.
Currency Limitations
Not all agency ad accounts support multiple currencies, and you may face restrictions if your desired currency, such as EUR or GBP, is not available. To avoid complications, it’s crucial to confirm with the agency beforehand about the currencies they support for their ad accounts. This ensures compatibility with your campaign requirements and financial preferences.
Setup Time
Setting up agency ad accounts can take longer compared to standard ad accounts. This is because agencies often need to review and approve your website to ensure it complies with ad platform policies before granting access. In contrast, standard ad accounts can be created instantly through your business manager, allowing you to start setting up ads right away. Be sure to account for this potential delay when planning your campaigns with an agency.
Cash Flow Challenges
Many agencies require prepayment to top up their ad accounts, which can create cash flow issues for advertisers who prefer using credit cards to manage expenses. Unlike individual ad accounts, this prepayment model may limit flexibility. However, some agencies do allow the use of credit cards with their ad accounts, though this option depends on the specific agency you’re working with. It’s important to clarify payment terms in advance to ensure they align with your financial strategy.
Is Using an Agency Ad Account Right for Your Business?
Whether or not to use an agency ad account depends on your business needs. If you’re running high-budget campaigns and need immediate access to reliable accounts, agency ad accounts can be a game-changer.
.svg)
.svg)
.svg)
.svg)
.svg)
