We will discuss everything about TikTok agency ad accounts, covering their features and how you can get one. We'll also explore what to look for before getting started.
What Are TikTok Agency Ad Accounts?
TikTok agency ad accounts are exclusive accounts available to heavy ad spenders on the TikTok platform. To help these advertisers run campaigns more smoothly, TikTok provides this special type of ad account to large agencies and companies with additional features. These accounts offer many more capabilities than standard ad accounts.
By obtaining one of these accounts, you can access all the benefits and features of agency-level advertising that large agencies typically use. These accounts are now more accessible since some agencies rent them out to others.
Regular vs. Agency TikTok Ad Accounts
Have you ever faced limitations with regular ad accounts? For example, wanting to run ads in certain countries that aren't available on TikTok, or wanting to set CBO (Campaign Budget Optimization)? Well, all these normal limitations that we see in regular ad accounts are lifted with TikTok agency accounts.
This helps you run ads smoothly, especially if TikTok doesn't allow ads from your country. For example, countries (like Pakistan, Iraq, or Morocco) can benefit from purchasing an agency account since it removes these limitations.
TikTok Agency Ad Account Features
Now you know what makes this account distinct from the regular ones. Now let's have a look at what extra feeds we can enjoy when we get access to these types of accounts.
Better Budget Control
You can control all your ad money in one place with "Campaign Budget Optimization". This makes running ads much simpler.
- Use one budget for all ads
- Get more for your money
- Save time
Display Cards
Make special cards in your ads to show what you're selling. These help catch people's eyes.
- Show pretty pictures of your products
- Tell people about sales
- Make your brand look good
Smart Customer Finding
This helps you find people who are most likely to buy from you.
- Sell more: Find ready buyers
- Save money: Show ads to the right people
- Good timing: Show ads when people want to buy
Video Shopping Ads
People can watch videos and buy things right on TikTok.
- Easy to buy: People don't need to leave TikTok
- Better results: TikTok shows your ads to people who want to buy
For example, if you sell sneakers, you can create videos showing people wearing them in different settings like running or walking in the city. Viewers can instantly see the price, choose their size, and make a purchase without leaving the TikTok app.
Customer Lists
You can add lists of your customers to find similar people who might like your products.
Easy Store Links
Special links take people right to what they want to buy.
If someone likes shoes in your ad, one click takes them straight to those shoes!
- Makes buying quick and easy
- Customers come back more often
- Helps you sell more
Why You Need a TikTok Agency Ad Account
In most cases, a normal or regular account is fine, but if you feel it's limiting your ability to run better ads, then you should consider a TikTok agency account.
For example, if you're having payment issues (since TikTok only accepts credit cards for normal accounts), agency accounts are better because they support multiple payment methods.
With agency ad accounts, you can run ads in up to 55 countries, whereas normal accounts are limited based on your country.
Also, these ad accounts come in handy when you run into trouble your agency can help you fix issues quickly, while with regular accounts, it's very difficult and time-consuming.
And yes, these accounts come with premium features, which we discussed earlier.
Read More: The Dos and Don'ts of Advertising on TikTok
How to get access to TikTok agency ad accounts?
Let's break down the process of getting a TikTok agency ad account step by step.
- Research agencies that provide TikTok agency ad accounts. You can also contact us, as we offer these accounts.
- Contact 3 to 5 agencies and compare their offerings to find what best suits your needs.
- Select the agency that best matches your requirements.
- Complete the onboarding process and request your ad account.
- Once approved, receive your account and begin running ads.
Cost of obtaining a TikTok agency ad account?
The cost varies from agency to agency. For us, there's a one-time onboarding fee of 249 euros, plus a 3% to 4% fee on ad spend depending on the account type. We offer Type A and Type B accounts—visit our pricing page for more details.
Conclusion
If your business needs an updated solution for TikTok ads, consider getting an agency ad account. It offers many great features that overcome the limitations of regular ad accounts.
Frequently Asked Questions (FAQs)
Q1. How long does the account approval process take?
Ans: Well, it depends on the agency, but for us it typically takes 2 to 3 days to provide you access to the account.
Q2. What are the minimum ad spend requirements, if any?
Ans: This also depends on what each agency offers, but in our case, we don't have any minimum spending requirements.
Q3. What kind of ongoing support is provided after account setup?
Ans: After we deliver your account, your account manager will handle top-ups and assist with any issues or queries you might have with your ad account.
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