Has your Facebook ad account been banned? Perhaps someone suggested using an agency ad account instead, but you're not sure what that means?
In this blog post, we’ll explain everything about agency ad accounts and compare them with regular ad accounts.
We’ll share what I've learned from my personal experience using both types of accounts.
Get ready for an in-depth exploration of this important topic!
Introduction to Facebook ad Accounts
A Facebook ad account is simply a tool that lets you create and run ads on Facebook, Instagram, Messenger, and WhatsApp, as described in the official Facebook documentation.
It's like a dashboard where you control all your advertising on these platforms.
Every ad account includes:
- Ways to pay for your ads (Billing)
- Basic settings for your ads (Setting up ads)
- Records of your past ads and how well they performed (Data and Tracking)
- Limits on how much you can spend (Spending Limit)
You can use your ad account either through Facebook Business Manager or your personal Facebook profile.
Facebook offers three types of ad accounts: personal, business, and agency accounts. Let's look at each of these in detail:
Personal Ad Accounts
Everyone who has a Facebook profile automatically gets a personal ad account. Many small businesses start with this type of account, often using it to "boost" their posts. It's the simplest way to begin advertising on Facebook.
While it's better to use a business ad account through Facebook Business Manager, many small businesses stick with personal accounts because they're easier to use, especially when spending small amounts on boosted posts.
Pros and cons of Personal Ad Accounts
Pros:
- Automatically available with a Facebook profile
- Simple to use, especially for small businesses
- Good for basic advertising like boosting posts
Cons:
- More limited features compared to business ad accounts
- Less professional than using Business Manager
- Fewer management and tracking capabilities
Business Ad Accounts
Business ad accounts are more advanced and are set up through Facebook Business Manager. They offer better features than personal accounts and are designed for companies that need more professional advertising tools.
These accounts have some great benefits: you can give different people access to manage ads, have better payment options, and get more detailed information about how your ads are doing. You can also connect them with other business tools.
Pros and cons of Business Ad Accounts
Pros:
- Advanced features compared to personal accounts
- Ability to assign different people to manage ads
- Enhanced payment options
- More detailed analytics and tracking
- Integration with other business tools
- Professional advertising tools
Cons:
- Can have higher spending limits that take time to increase
- More complex setup process than personal accounts
- Requires business verification for full features
Agency Ad Accounts
Agency ad accounts are special Facebook accounts for marketing companies. Only approved marketing partners can get these accounts. They help agencies manage ads for multiple clients at once. These accounts come with extra features that regular Facebook ad accounts don't have.
Pros and cons of Agency Ad Accounts
Pros:
- Higher spending limits from the start
- Better account stability and security
- Priority support from Facebook
Cons:
- Requires agency approval from Facebook
- Need to pay a fee or a monthly subscription to get started.
- Stricter oversight and regulations
Key Differences Between Agency and Regular Accounts
Let's explore the major distinctions between agency and regular Facebook ad accounts:
1. Account Setup and Access
- Regular accounts: Can be created by any individual or business
- Agency accounts: You need to collaborate with an agency that's partnered with Meta, and they can rent their agency ad accounts to you.
2. Spending Capabilities
- Regular accounts: Start with lower spending limits that gradually increase
- Agency accounts: Begin with higher spending thresholds and faster limit increases. In some cases, you can spend unlimited amounts, meaning there is no spending limit.
3. Support Level
- Regular accounts: Standard customer support
- Agency accounts: Priority support and dedicated account managers. If you are lost or having issues, you can ask your account managers
4. Account Security
- Regular accounts: Standard security features
- Agency accounts: Enhanced security measures and better protection against bans
5. Cost Structure
- Regular accounts: No additional fees beyond ad spend, but may include tax based on your country
- Agency accounts: May require subscription fees, minimum monthly spend commitments, or fixed fees on ad spend
Should You Rent a Facebook Agency Account?
If your normal Facebook advertising is not working well because of spending limits and payment method issues? Regular Facebook ad accounts have limitations that can make it hard to grow your business.
A Facebook Agency Ad Account solves all of the these problems that your normal ad account have. It gives you better tools and features to reach more customers and improve your ads. You can spend more on advertising and even get expert advice on areas of facebook ads.
Read More: Why Does My Facebook Ad Is Not Delivering?
Expert Advice and Conclusion
Agency ad accounts are excellent if you have a large advertising budget and want to avoid common obstacles. They come with account managers who can help you solve problems and provide expert guidance.
However, if you have a smaller budget, regular ad accounts might be better for you. While they do have limitations, they work well for smaller-scale advertising. The only exception is if you're having payment issues because Facebook doesn't support payments in your country - in that case, an agency account might be worth considering.
It's important to understand that agency accounts aren't immune to bans. While they're generally more stable, any ad account can be disabled if you don't follow Facebook's policies. The main advantage is that agency accounts have a lower risk of getting banned because Facebook representatives regularly review your ads and provide feedback for improvements.
This review process helps prevent future bans and keeps your account healthy.
To summarize: Agency ad accounts are premium accounts available exclusively through Facebook's partner agencies. They're best for businesses with larger budgets and those needing extra support. Regular ad accounts, on the other hand, are accessible to everyone and work well for most small to medium-sized advertisers.
In our next guide, we'll explore the different types of agency ad accounts available in the market and provide a more detailed comparison. Stay tuned!
Frequently Asked Questions (FAQs)
Q 1. What happens if an agency account gets banned despite having better protection?
Answer: Even though agency accounts are safer from getting banned, they can still be shut down. Facebook will ban any account that breaks their rules.
The good thing about agency accounts is that they're less likely to get banned. This is because Facebook staff check your ads regularly and tell you how to make them better.
If any such issues occur, you can request a new ad account or ask your agency to appeal.
Q 2. How Should You Choose a Facebook Ads Agency Partner?
Answer: When picking a Facebook Ads Agency partner:
- Look at what their other clients say about them
- Make sure they clearly show all their prices with no surprises
- Check how good their customer support is
- Talk to several agencies to see what they offer
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