Common Limitations in Agency Ad Accounts You Should Know

Before purchasing or collaborating with an agency to get agency ad accounts, there are some limitations you should know about to see if they affect you.

In this article, we will explain the key details of the limitations you'll find in agency ad accounts.

Types of Ad Accounts

There are three main types of agency ad accounts available, each with distinct features and requirements:

• Hong Kong Region - accounts originating from Hong Kong
• Europe Region - accounts originating from Europe
• Indian Region - accounts originating from India

Each type has specific characteristics based on its regional origin.

‍Hong Kong Ad Account Features

Here are the key aspects to consider when using a Hong Kong (HK) ad account:‍

Domain Management

• Maximum Domain Count: Connect up to 5 domains to each HK account
• Domain Permanence: Once connected, domains cannot be removed or changed
• Domain Verification: All domains require compliance verification before connection

Page Management

• Page Limit: Maximum of 5 Facebook pages per account
• Content Guidelines: Pages must contain appropriate content before connection
• Access Requirements: Basic page access needed for verification purposes

Financial Considerations

• Initial Budget: Starting limit of $450
• Currency: USD transactions only

Additional Requirements

• Single Agency Rule: Domains and pages linked to one agency cannot be used with others
• Content Standards: All advertising must follow platform guidelines
• Regular Reviews: Ongoing compliance checks and account monitoring

While these requirements exist, HK accounts provide benefits like fee-free operations and rewards programs. Careful planning of your domain and page strategy is essential for success.

‍European Ad Account Features

European (EU) ad accounts have their own distinct characteristics:‍

Domain and Page Features

• Flexible Domains: Change and add domains as needed
• Page Management: Add or remove Facebook pages without strict limits
• Verification Process: Standard domain and page verification required

Cost Structure

• Service Fee: 4% fee applies to account funding
• No Rewards Program: Does not include spending rewards
• Multiple Currencies: Supports EUR, USD, and other currencies

Account Features

• Budget Control: Flexible spending limits
• Agency Options: Freedom to change between service providers
• Platform Rules: Standard advertising guidelines apply

EU accounts excel in flexibility, particularly suitable for:

• Businesses needing regular domain and page updates
• Multi-brand management
• Companies working with multiple agencies

Consider the higher operational costs against the increased flexibility when choosing an EU account.

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‍Comparing Limitations with Normal ad Accounts

When comparing agency ad accounts with normal Meta ad accounts, there are several key differences in limitations and features that advertisers should consider:

‍Account Creation and Verification

• Normal Accounts: Can face frequent account suspensions during the initial period.
• Agency Accounts: Benefit from agency's established relationship with Meta, resulting in higher stability and fewer verification issues.

Spending Capabilities

• Normal Accounts: Start with lower spending limits and need time to build up spending capacity.
• Agency Accounts: Come with pre-established spending limits and can scale faster due to agency trust score.

Support and Management

• Normal Accounts: Limited access to Meta support, longer response times for issues.
• Agency Accounts: Priority support through agency channels, faster problem resolution.

Cost Structure

• Normal Accounts: No additional fees but also no cashback benefits.
• Agency Accounts: May include agency fees but often offer cashback programs (particularly HK accounts).

The main advantage of agency accounts lies in their stability and support structure. While normal accounts offer more independence in account management, they typically require more time and effort to establish credibility with Meta. Agency accounts, despite their specific limitations, often provide a more streamlined and secure advertising experience, especially for businesses looking to scale quickly or maintain consistent ad delivery.

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‍Trading Flexibility for More Features

When choosing agency ad accounts over normal accounts, advertisers essentially trade some flexibility for enhanced features and benefits. Here's what this trade-off typically involves:

‍What You Give Up

• Complete Account Control: Normal accounts offer full independence in account management and decision-making.
• Direct Platform Relationship: With normal accounts, you have a direct relationship with Meta rather than working through an agency.
• Flexibility in Asset Management: Ability to freely modify domains and pages without restrictions.

What You Gain

• Enhanced Account Stability: Agency accounts typically face fewer disruptions and account reviews.
• Better Support Structure: Access to agency expertise and priority Meta support channels.
• Financial Benefits: Potential for cashback rewards and more predictable spending limits.

For most businesses, especially those focused on scaling their advertising efforts, the benefits of agency accounts often outweigh the flexibility limitations. The key is to assess your business needs and growth plans to determine if this trade-off aligns with your advertising strategy.

‍Conclusion

‍Understanding the limitations of agency ad accounts is crucial for making informed decisions about your advertising strategy. While these accounts come with specific restrictions, particularly for Hong Kong region accounts, they also offer significant advantages that can benefit your advertising efforts.Before choosing an agency ad account, carefully evaluate your business needs, growth plans, and operational requirements. Consider factors such as:

• How frequently you'll need to modify domains and pages
• Your advertising budget and potential benefit from cashback programs
• The importance of account stability and support in your operations

By understanding these limitations and benefits, you can make an informed decision that aligns with your advertising goals and business strategy. Remember that success in digital advertising isn't just about choosing the right account type—it's about leveraging the available tools effectively within their constraints.